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Eye Shadow Palettes Are Back and Better Than Ever

After a drought brought on by the “clean girl” era, a slew of new palettes prove eye shadow is making a comeback.

Highlighters Are the Ultimate Makeup Finisher for a Radiant, Healthy Glow

The powders, creams, sticks, and liquids our editors can’t stop swiping.

I Tried Unruly, the Hairstyling Service That Sends a Braider to Your House

The were no surprises, no damaged edges, and no last-minute “hey boo” texts.

Lancôme Rénergie H.C.F. Triple Serum: Review with Photos

Get three targeted serums for fine lines, dullness, and dark spots in one bottle.

Noteworthy Scents N,307 Sunlit Grove Eau de Parfum Is a Fresh Take on Fall Fragrance

It reminds me of warmer weather, longer days, and sunset boat rides in Greece.

The Best Spas In and Around New York City, According to Allure Editors

We've tried spas all over the world, but there's no place like home.

The Biggest Black Friday Beauty Deals of 2025 Have Finally Dropped

Our favorite brands are slashing prices on their best-selling (and editor-loved) products.

These Korean Face Masks Are a Shortcut to Glass Skin

Our editors swear by these intensely hydrating, plumping, and sometimes pore-cleansing formulas.

Transform Your Blowout Routine With These Wavytalk Black Friday Deals

Shop our favorite styling tools for up to 40% off through Cyber Monday.

Wavytalk Has the Ultimate Gifts for Beauty-Obsessed Friends

Hello, curlers that double as straighteners and steam-infused tools.